Link from offline media to relevant information on the internet ... INSTANTLY!
Enhancing the customer experience, increases the likelihood of repeat sales.
Prospect enters link or keyword from YOUR website!
Clothing - Care instructions, accessories, re-order, or just to let a friend see your latest purchase
 | Hang tag with link code or keyword links directly to the exact product. Purchaser can then send the page by email. |
Appliances - Warranty information and depots, replacement parts, operating instructions, etc.
 | Product manual with link code or keyword opens instruction video for each model. Use multiple link codes in the manual for warranty information, depots etc. If the information changes, simply update web page that is being linked to. |
Product Manuals - Reduce printing costs with links to information pages, .pdf files or how-to videos. Environmentally friendly too!
Catalogs - Use the magic of the internet for expanded information that sells your products.
Travel Brochures - Link to videos, special last minute pricing, high-res images.
 | Keywords can open room pictures, menu pages, complete amenity list. For group travel with friends or family, sharing the information is simple.
FACT: 83% of holiday travelers conduct an online search prior to booking. By providing direct links, from brochure or display ad, to YOUR website, prospect is less likely to be distracted by competitor sites. |
example: www.campbellkitchen.com/RecipeSearch.aspx?searchText=Tomato%20soup or link code: "CS12" Both get you to the same destination on the soup maker's website, which is more effective in print?
FrappleTM is a static print to internet linking system that takes prospects and customers to relevant information on YOUR website. Think Internet Speed Dial!
Today's internet is primarily database driven with sites containing thousands of information pages .... 30 or even 40 character URL's are not uncommon. Leading a customer to your homepage and expecting them to find information on the very item or service that brought them there is not realistic.
| The industry isn’t changing. it’s changed. The consumer is in control. Advertisers are learning it’s not enough to just expose consumers to brand messaging anymore – they need to engage them.
Indeed, engagement is the name of the game. How can you help them gain the edge in the fragmented mediaverse?
This statement was the theme of a recent advertising symposium | 
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Campbell's sold like 30 million cans of tomato soup last year. Less than 1% know there are 1183 recipes, for Tomato soup alone, on their website. You think if more people knew, and it was easy to access, they would possibly sell a few million more cans of soup? And what about the other 100 or so varieties.
Would your company benefit from increased consumption?
Get your ad agency involved in creating compelling landing pages that encourage consumption.
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FrappleTM link codes will enhance customer experience AND reduce customer service expense! Also connect to: email client ... ftp sites ... video clips ... registration forms ... graphics ... zip files etc.
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